4 of 5 products

Fred Hayman Daytime Wear Fragrances

Bright, wearable fragrances suited to work and daylight hours. Explore Fred Hayman's daytime wear fragrances — Daytime fragrances favor clarity and brightness, built on citrus, white florals, or fruity notes that feel fresh under sunlight. They're designed for proximity with moderate projection and positive character. A good daytime fragrance performs for six to eight hours with minimal fading, staying pleasant rather than retreating to skin scent.

THE FOUNDER

Who Is Behind Fred Hayman?

Fred Hayman was a Swiss-born Beverly Hills retailer who built the Giorgio Beverly Hills boutique on Rodeo Drive before launching his own fragrance line in the late 1980s. Hayman moved to the United States in the 1940s and worked in hotel management before turning to luxury retail. His Rodeo Drive store became a destination for Hollywood celebrities, and that retail experience shaped his approach to perfumery.

After selling Giorgio Beverly Hills to Avon in 1987, Hayman started Fred Hayman Beverly Hills as a separate brand. He launched 273 in 1989, naming the fragrance after the street number of his Rodeo Drive boutique. Hayman stayed involved with the brand until his retirement, and the line continued to release fragrances tied to his Beverly Hills retail vision. He passed away in 2016, but the brand kept his name and aesthetic intact.

BRAND IDENTITY

What Is Fred Hayman Known For?

Fred Hayman is known for aldehydic floral compositions that translate Beverly Hills retail glamour into wearable perfume, with rose, jasmine, and powdery musk anchoring most of the catalog. The brand leans toward bold, projection-forward florals rather than subtle skin scents. You'll find aldehydes used as bright sparkle on top, classic floral hearts, and warm amber or musk bases.

Compared to most American fragrance houses, Fred Hayman keeps a tighter focus on glamour florals and updates older formulas instead of chasing trends. The men's offerings lean fresh-aromatic with citrus and woody bases, while the women's catalog stays committed to the aldehydic floral template. It's a brand that doesn't try to be minimalist or niche, and the formulas reflect that confidence.

HERITAGE & ORIGIN

Where Does Fred Hayman Come From?

Fred Hayman was founded in Beverly Hills, California in 1988, named after the retailer who built the Rodeo Drive boutique that defined American luxury shopping in the 1970s and 1980s. The brand grew directly out of Hayman's retail experience at Giorgio Beverly Hills, which he co-founded in 1961 and sold to Avon in 1987.

The first Fred Hayman fragrance, 273, launched in 1989. The name references 273 North Rodeo Drive, the address of Hayman's boutique. The brand expanded through the 1990s with releases like Touch and Hollywood, each tied to the Beverly Hills celebrity aesthetic. Today, Fred Hayman remains positioned as a Hollywood-glamour brand with distribution focused on department stores and specialty retailers.

SIGNATURE FRAGRANCES

What Are Fred Hayman's Most Popular Perfumes?

Fred Hayman's most recognized fragrances include 273, Touch, Hollywood, and 273 Red, with 273 standing as the brand's signature release. 273 is an aldehydic floral built around rose, jasmine, and sandalwood, with the bright aldehyde sparkle that defined late-1980s women's perfumery. It's the fragrance most people associate with the brand and still anchors the lineup.

Touch is a softer floral with green and fruity notes, available in both eau de toilette and eau de parfum. It plays as more daytime-friendly than 273 and works well for office wear. Hollywood leans into white florals with a glamorous, slightly retro feel, and it comes in versions for both men and women. The men's Hollywood eau de toilette adds woody and aromatic notes for a sharper finish.

273 Red is a warmer, spicier flanker to the original 273, with red berries and amber adding depth. The line also includes Touch With Love for men, a fresh-aromatic cologne with citrus and herbal notes, and 273 Indigo, a cooler men's variant.

WHO IT IS FOR

Who Wears Fred Hayman?

Fred Hayman appeals to fragrance wearers who want classic aldehydic florals and don't shy away from projection or glamour signaling. If you grew up around 1980s and 1990s perfumery, the aesthetic will feel familiar. The brand suits people who want polished, noticeable scents for evening events, dinners, and occasions where you want to make an impression.

On the men's side, Fred Hayman works for wearers who prefer fresh-aromatic colognes with woody bases over heavy oud or sweet gourmand styles. Daytime wear, office settings, and warm-weather rotations all suit the catalog. Browse the full Fred Hayman collection above to find the fragrance that matches your style.

Common Questions

Frequently Asked Questions

Is Fred Hayman Authentic at PerfumeM?

Yes, every Fred Hayman fragrance sold at PerfumeM is 100% authentic and sourced through verified distribution channels. We don't carry testers marked as samples or reformulated knockoffs. Each bottle ships in its original manufacturer packaging with intact batch codes. PerfumeM has served thousands of customers with a strict authenticity standard across every brand we list.

Is Fred Hayman a Good Perfume Brand?

Yes, Fred Hayman is a respected American fragrance brand with a 35-plus year track record built on Beverly Hills retail heritage. The brand isn't niche, but it's not a drugstore line either. 273 is widely regarded as a quality aldehydic floral, and the men's offerings get steady praise for their fresh-aromatic profiles. It's a solid pick if you want classic glamour florals.

Does Fred Hayman Perfume Last Long?

Fred Hayman fragrances typically last 5 to 8 hours on skin, with eau de parfum concentrations like 273 EDP and 273 Red reaching the upper end. Eau de toilette versions, including Touch EDT and Hollywood EDT for men, sit in the 4 to 6 hour range. The men's eau de cologne formulas project sharply for the first 2 hours and then settle close to skin.

Is Fred Hayman a Luxury Brand?

Fred Hayman sits in the upper-mainstream tier rather than the luxury or niche category. The brand was built on a Rodeo Drive boutique that catered to celebrities, but the perfume line itself is priced for broader access. You won't pay niche-tier prices, and you won't find it in luxury-only boutiques. It's a quality American fragrance line with glamour positioning.

What Is the Best Fred Hayman Perfume for Women?

The best Fred Hayman perfume for women is 273 Eau de Parfum, the brand's signature aldehydic floral with rose, jasmine, and sandalwood. It's the fragrance that defined the line and still represents the brand's aesthetic best. If you want something softer for daytime, Touch Eau de Parfum works well, and 273 Red offers a spicier, warmer alternative for evening wear.

What Is the Best Fred Hayman Cologne for Men?

The best Fred Hayman cologne for men is Hollywood Eau de Toilette, a fresh-aromatic blend with citrus top notes and woody base materials. It projects well for the first few hours and works across office and casual settings. Touch With Love is another solid pick if you prefer herbal-aromatic profiles, and 273 for Men offers a more aldehydic, polished option.

Does Fred Hayman Make Unisex Fragrances?

No, Fred Hayman doesn't market its fragrances as unisex, with most releases positioned as either masculine or feminine. That said, the women's 273 Eau de Parfum has been worn by men who enjoy aldehydic florals, and Touch Eau de Toilette plays well across genders. The brand's official lineup separates men's colognes and women's perfumes, so you'll choose by category rather than by unisex labeling.

What Does Fred Hayman 273 Smell Like?

Fred Hayman 273 smells like a bright, aldehydic rose-jasmine bouquet with creamy sandalwood and warm musk in the base. The opening sparkles with aldehydes and citrus, then settles into a powdery floral heart. The drydown turns soft and skin-close, with sandalwood and amber adding warmth. It's a signature late-1980s feminine fragrance, polished and projection-forward.

What Does Fred Hayman Touch Smell Like?

Fred Hayman Touch smells like a soft floral with green leafy top notes, freesia and lily of the valley in the heart, and a creamy musk base. It's lighter and more daytime-oriented than 273, with a clean, polished feel that works for office wear. The eau de parfum version adds more depth in the base, while the eau de toilette stays fresh and airy.

What Does Fred Hayman Hollywood Smell Like?

Fred Hayman Hollywood smells like white florals layered over warm amber and musk, with a glamorous, slightly retro feel reminiscent of classic Hollywood perfumery. The women's version emphasizes tuberose, gardenia, and creamy vanilla. The men's Hollywood Eau de Toilette shifts to citrus, lavender, and woody notes, giving it a sharper, fresh-aromatic profile that works for daytime and evening.

What Is the Difference Between 273 and 273 Red?

The difference between 273 and 273 Red is that 273 is the original aldehydic floral, while 273 Red adds red berries, spice, and warmer amber for a richer, evening-leaning profile. 273 keeps things classic and powdery. 273 Red feels denser and sweeter, suiting cooler weather and evening wear. Both share the rose-jasmine core but read distinctly different on skin.

What Is Fred Hayman's Signature Fragrance?

Fred Hayman's signature fragrance is 273, launched in 1989 and named after the Rodeo Drive address of Hayman's Beverly Hills boutique. It defined the brand's aldehydic floral aesthetic and remains the most recognized release in the catalog. 273 anchors the line and inspired flankers including 273 Red and 273 Indigo. If you want one fragrance that represents the brand, this is it.

What Is the Best Fred Hayman Perfume for Winter?

The best Fred Hayman perfumes for winter are 273 Red Eau de Parfum and 273 Eau de Parfum, both rich in warm florals and amber bases that perform well in cold weather. 273 Red leans spicier with red berries and warm amber, while the original 273 projects more strongly in cooler temperatures. The men's 273 Eau de Cologne also works in winter with its aldehydic, polished warmth.

What Is the Best Fred Hayman Fragrance for Warm Weather?

The best Fred Hayman fragrances for warm weather are Touch Eau de Toilette and Hollywood Eau de Toilette for men, both light, fresh, and projection-controlled in heat. Touch leans green-floral and stays close to skin without becoming heavy. The men's Hollywood EDT brings citrus and aromatic herbs that read crisp and clean in summer. Both avoid the dense ambers of the brand's heavier offerings.

What Is the Best Fred Hayman Perfume for Evening?

The best Fred Hayman perfume for evening is 273 Red Eau de Parfum, with its warm spicy florals and amber base built for dinners, dates, and formal occasions. The original 273 Eau de Parfum also works well for evening with its polished aldehydic glamour. For men, Hollywood Eau de Parfum carries the most evening-appropriate weight in the lineup.

Is Fred Hayman Good for the Office?

Yes, Fred Hayman Touch Eau de Toilette and the men's Hollywood Eau de Toilette work well for office settings, projecting moderately without overwhelming nearby colleagues. Both stay polished and professional in feel. The heavier 273 Eau de Parfum and 273 Red can read too strong for tight workspaces, so save those for after-hours wear.

Is Fred Hayman Perfume a Good Gift?

Yes, Fred Hayman makes a strong gift choice for someone who appreciates classic aldehydic florals or Beverly Hills glamour aesthetics. 273 Eau de Parfum is the safest gift pick for women given its recognition and broad appeal. For men, Touch With Love or Hollywood Eau de Toilette gives a polished, wearable option. The packaging carries a glamorous feel that presents well as a gift.

Why Is Fred Hayman Affordable Compared to Niche Brands?

Fred Hayman is more affordable than niche brands because it's positioned as an upper-mainstream American line with broader distribution rather than artisanal small-batch production. The brand uses recognizable note structures rather than rare materials, and bottle production runs at scale. You get quality formulas built on classic glamour florals at a price point well below niche fragrance houses.

What Perfume Is Similar to Fred Hayman 273?

Perfumes similar to Fred Hayman 273 include Estee Lauder Beautiful, Lancome Tresor, and Yves Saint Laurent Paris, all aldehydic-rose florals from the late 1980s and early 1990s. They share the powdery, polished floral signature that defines that era. If you enjoy 273, these make natural comparison points and round out a classic-floral wardrobe nicely.

Is Fred Hayman Discontinued?

No, Fred Hayman isn't fully discontinued, though some flankers and limited releases have left the active lineup over the years. The core fragrances, including 273, Touch, and Hollywood, remain available through authorized retailers. Certain variants like 273 Indigo and 273 Red appear with limited stock at times. PerfumeM lists current availability per product so you can check what's in stock.

Where Is Fred Hayman Perfume Made?

Fred Hayman fragrances are designed in Beverly Hills, California, with production handled through American fragrance manufacturers. The brand carries strong Beverly Hills branding tied to its Rodeo Drive retail roots. While specific manufacturing facilities aren't publicly detailed, the line is positioned as an American fragrance house and distributes primarily through US department stores and specialty retailers.

How Should I Store Fred Hayman Perfume?

Store Fred Hayman fragrances in a cool, dark place away from direct sunlight and temperature swings, ideally in the original box. Bathroom storage isn't ideal because of humidity and heat fluctuations. A bedroom drawer or closet shelf works better. The aldehydic florals in 273 and Touch can shift if exposed to heat over time, so consistent cool storage preserves the formula longer.

Can You Layer Fred Hayman Fragrances?

Yes, you can layer Fred Hayman fragrances, with Touch Eau de Toilette working as a soft base under the heavier 273 Eau de Parfum for a richer floral effect. Avoid layering 273 with 273 Red since they share too many core notes and the combination becomes muddled. For men, Touch With Love layers reasonably with Hollywood Eau de Toilette if you want extra projection.