Wild strawberry and pink peppercorn lift a jasmine-vanilla heart into warm amber.
Playful red-fruit gourmand with a creamy almond-vanilla glow.
The opening is a bright burst of wild strawberry and rose, sharpened by a quick crackle of pink peppercorn that keeps the sweetness from turning candy-like. Within the first hour the heart deepens into black cherry liqueur and bitter almond oil, with jasmine sambac adding a creamy white-floral lift through the mid-wear. After four hours it settles onto a soft bed of vanilla and tonka bean, with a whisper of moss that grounds the sweetness and lets the skin scent linger close.
4.2
Overall rating
I Want Choo Forever opens with striking energy. Wild strawberry and rose brighten quickly, sharpened by pink peppercorn that prevents the sweetness from cloying. Wearers return for that balance. Black cherry liqueur and bitter almond add structure instead of rounding into pure sweetness. Eight hours of longevity without rebuilding is uncommon in this category, and the shift from loud to intimate feels intentional, not like fade.
Projection drops noticeably after three hours into wear. For those seeking a signature-strength fruity-floral that maintains projection all day, the shift to intimate drydown feels surprisingly early. The inversion is intentional, not a flaw, but it's the main tradeoff this fragrance asks. Some embrace the closeness by mid-afternoon, others prefer fragrances that maintain their distance throughout the day. It's worth knowing your preference.
If you're new to fruit-forward fragrances, this is generous, readable territory. The opening reads immediately. Strawberry, rose, and spice, without the heavy gourmand lean of Prada Candy. Start with one spray on wrist or neck in the morning. The reach is straightforward. It won't project past your immediate circle by mid-morning, so spray accordingly for your environment. Works year-round, strongest spring through early fall.
This is a daytime-to-early-evening fragrance that plays alongside florals without clash and complements citrus colognes if you layer. It sits apart from heavy gourmands (too structured) and clean florals (too fruity). Pair it with Jimmy Choo Seduction for a heavier evening signature, or wear alone when you want pretty and balanced without effort.
Where it shines
The striking balance between fruit and structure. Strawberry and rose open bright, then black cherry liqueur and bitter almond prevent it from sliding into candy territory. It holds eight hours without becoming a skin scent that vanishes at the two-hour mark. Customers consistently note it feels composed and intentional, like it knows exactly where it's going.Considerations
Projection drops noticeably after three hours into wear. If you want a signature-strength fruity-floral that announces itself all day, this settles into intimate territory sooner than you might expect from the opening burst. Some wearers love that inversion, others feel abandoned mid-afternoon. It's design, not a flaw, but it's the chief polarizer we've observed.Key highlights
Strawberry spice openerBalanced fruitinessIntimate drydownOffice to eveningFruity not gourmandHolds strong all day4.6
24 reviews
Review highlights
I wear this to my job at the advertising agency and everyone asks what I'm wearing. The opening hits with bright strawberry and rose, then settles into a creamy vanilla base that lasts all afternoon at the office.
Finally a fragrance with real longevity. This stays on my skin for a solid 8 hours, outlasting most of my collection. The cherry liqueur and tonka are more pronounced than similar designer fragrances, giving it a distinct personality.
As a wedding planner I need fragrances that project without being overwhelming. This one nails it with jasmine and almond hitting the senses but never crossing into cloying territory. Spray just once for professional settings, twice for evening events.
My recent bottle smells noticeably fresher than the one I tried last year. The strawberry has more presence upfront, and the moss in the base keeps everything grounded for 8 plus hours. Definitely worth blind buying the newer production.
Reminds me of Marc Jacobs Daisy but richer because of the black cherry liqueur and tonka. The almond oil adds an unexpected nutty sweetness that keeps the fragrance feeling sophisticated instead of fruity-cheap.
This has incredible staying power at 8 hours but doesn't project as far as I'd like in larger rooms. The rose and vanilla combo smells beautiful on my skin, though someone next to me might not catch the scent. Great for layering or reapplication during the day.
Working in a corporate office means I can't wear anything too bold, but this fragrance breaks that rule without being inappropriate. The black cherry and jasmine open strong but settle into a skin-scent after 30 minutes. One or two sprays on pulse points is perfect for the workplace.
The reformulation with the enhanced cherry liqueur note is fantastic. I got one for myself and two as gifts, and they all perform identically with 8 hour wear and a creamy vanilla dry-down.
Coming from Lancôme's Idôle, I figured this would be sweeter. Instead the pink peppercorn and bitter almond oil keep things balanced. It's definitely not a gourmand despite the vanilla and tonka.
I wore this on a 9-hour flight and still had scent left in the evening. The moss base keeps the fragrance from turning sour after hours of plane air, which is rare in designer fragrances.
As a hairstylist I wear this at work and it fades faster than I'd like by my second 8-hour shift. The jasmine sambac and tonka smell wonderful, but spraying once in the morning won't cut it if you're wearing it back-to-back days. Carry a travel spray if you want consistent projection.
Second bottle, and the wild strawberry opening is consistent. Lasts a full 8 hours on skin, which is impressive for a designer. The tonka in the base stops it from smelling too jammy.
This has the fruity charm of Coach Dreams but with sophistication from the jasmine and moss. The rose keeps the strawberry from veering into candy territory.
I was skeptical about bitter almond in a women's fragrance, but it works beautifully here. Adds depth to the fruity top and bridges to the creamy vanilla base perfectly.
In my hot, humid city the cherry and vanilla can turn a bit syrupy by hour 6. The moss is a lifesaver here, preventing it from becoming cloying. If you live in heat, sample first or layer with an unscented moisturizer.
The peppercorn and rose notes have better clarity in the new production. Longevity is a solid 8 hours, making this actually wearable for all-day use.
I love the strawberry and tonka combination, but Mon Paris has significantly better staying power. This fades to a skin scent after 5 hours, so it's better for reapplication throughout the day. The jasmine is lovely though, more prominent than most fruity florals I own.
Without the rose anchoring this composition, the strawberry and cherry could easily become one-dimensional. Instead the flower keeps the fruity notes feeling elegant and timeless.
I'm from the South and this fragrance feels like a refined version of what people here expect from a luxury fragrance. The floral sweetness with strawberry and vanilla reads as both approachable and upscale, which is exactly what I wanted.
My 2026 bottle lasts the full 8 hours at work without fading to a whisper. The vanilla and tonka are the MVPs here, keeping the scent from disappearing after lunch like some fruity fragrances do.
The wild strawberry is so well-done here, neither artificial nor buried. It gets all the glory, honestly. The vanilla base is pleasant but pretty standard for the price.
Candy leans too sweet and almost savory, while this one balances the tonka and vanilla with a crisp peppercorn that Candy is missing. The cherry liqueur adds complexity that keeps you wanting another sniff.
I reach for this when the weather cools because the moss and vanilla feel seasonally appropriate. The cherry liqueur doesn't clash with sweaters and fall colors the way summer fruity fragrances do.
I wanted a fragrance I could wear all day without reapplying, but after 6 hours this becomes pretty much a skin scent. The almond oil and jasmine are still there if you're close to someone, but from a distance it's gone. Great scent though, so it's worth carrying a 10ml refill bottle if you want consistent projection throughout the day.
Where you'll get them: Evening events, date nights, polished professional settings where fruity-florals signal confidence rather than loudness.
Where you won't: Gym settings, ultra-casual daytime wear, and chlorinated pools where heat or chemicals distort the cherry and almond balance.
Cherry liqueur and almond deepen on warm/oily skin, leaning gourmand. On cool/dry skin, strawberry and rose stay forward longer, the almond softens faster, and the floral feels fresher. Moss base anchors well regardless of chemistry.
Pairs well with: Red-fruit fragrances (cherry eau fraîche, plum cologne), creamy vanillas (Givenchy Irresistible), light ambers that echo the tonka base.
Avoid layering with: Citrus fragrances (clash with cherry liqueur), heavy musks (drown the jasmine), fresh florals (compete for the mid-note stage).
Sample first if jasmine or almond unsettle you. Otherwise this is a safe blind-buy in 50ml because it's approachable, structured, and eight hours of longevity justify the investment. Start with 50ml rather than committing to a larger size.
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