Bright red berries and a sheer rose-petal pulse keep this clean and feminine.
A clean berry-and-rose pulse for women who want pretty without sugar.
New Brand Forever opens in the first thirty minutes with a fizzy aldehyde lift over pink pepper and a soft coriander twist, giving the bottle a bright clean glow rather than a fruit-cocktail rush. From hour one through hour four the heart steadies into a sheer geranium-rose petal warmed by light cedar, which is where the red-berry impression really sits. After the fourth hour Forever settles into a creamy sandalwood and cistus base, quiet, skin-close, faintly resinous.
4.0
Overall rating
Forever remains a top choice for customers seeking an aldehydic floral that bridges professional and personal wear. The fragrance opens with a burst of clean aldehydes and coriander that immediately signals sophistication, while the geranium heart and woody-sandalwood base provide warmth and depth. Reviewers consistently mention reaching for this fragrance in professional settings and receiving compliments. Its longevity around seven hours appeals to those who prefer substantive all-day wear.
A vocal segment of users finds the moderate sillage limiting compared to designer fragrances at similar price points. Those seeking maximum projection or longevity beyond six hours sometimes report mild disappointment, particularly in warm climates or large spaces. However, this restraint appeals equally to office workers and those who prefer subtlety. The fragrance becomes polarizing primarily on sillage preference rather than overall quality.
First-time buyers in the aldehydic genre should sample before committing to a full bottle, as skin chemistry significantly affects both longevity and projection performance. The price point offers exceptional value for the composition quality and longevity delivered, especially when compared to entry-level designer alternatives. Consider your environment carefully: this fragrance excels in enclosed professional spaces (offices, meetings, one-on-one events) rather than large open outdoor venues.
Forever functions exceptionally well as both a signature fragrance and a reliable rotation staple, blending seamlessly between formal professional wardrobes and casual weekend wear. The formula's consistency year-to-year builds confidence in repeat purchases and long-term wardrobe planning. Those who own multiple bottles often choose this when needing reliable, sophisticated presence without commanding unwanted attention from across a room.
Where it shines
Customers consistently praise the clean aldehydic opening paired with the warm woody base. The seven-hour longevity and sophisticated spice notes (coriander, pink pepper) make it a reliable professional choice. Many note it compares favorably to pricier designer fragrances while maintaining its own distinctive character and value proposition.Considerations
The moderate sillage and average projection are trade-offs some buyers overlook when purchasing. While longevity is solid, don't expect strong throw in larger spaces. Skin chemistry varies significantly; some report fading after 4-5 hours rather than the advertised performance.Key highlights
office-appropriate wearelegant spice profilequality consistencyindie price surpriseskin chemistry variesreliable longevity4.7
23 reviews
Review highlights
Been through three bottles now and this has been my office staple for months. The aldehydes give it that squeaky-clean opening that immediately makes me feel professional, and it stays put for a full seven hours on my skin. Not subtle, but in the best way.
My wife got me a bottle last year and I was skeptical about a coriander-forward fragrance, but it absolutely works. The spice isn't loud, it's elegant. For the price, it's more refined than similar fragrances and beats much pricier designer florals without the corporate feel.
The cedar and sandalwood base is where this really shines. Wore it to a wedding in November and people kept asking what I had on. Lasts a solid eight hours on me, which for a spiced aldehydic is impressive.
Sampled at a shop and immediately blind-bought. The geranium in the heart keeps it fresh despite the deeper base notes. This beats any similar-priced fragrance I own by a mile.
Opens bright thanks to the pink pepper and then settles into a warm spiced amber. I've worn it in summer and winter with great results. Average projection but who cares when it smells this good.
The geranium keeps the aldehydes from being too chemical. Sprayed once on a Friday morning and could smell it all through my workday. Cistus and sandalwood close it out nicely.
Really good fragrance that I reach for often, more refined than similar fragrances at this price point. The opening is quite forceful but mellows to a beautiful woody-spice in the heart. My one complaint is it doesn't project as far as I'd hoped.
Wore this on a client call and ended up recommending it to three colleagues based on the compliments I got. Seven solid hours of wear, which I appreciate. I'm not looking for a powerhouse so this suits my office style perfectly.
This is what an aldehydic floral should smell like. The coriander is subtle enough to add sophistication without making it smell like a grocery aisle. Beats Chanel No. 5 in my book.
Ordered my second bottle after the first one wore out from heavy use. The pink pepper and labdanum combo is unmatched at this price point. Summer performance might be average but it's a year-round fragrance for me.
The cedar backbone is incredibly clean and woody. Wore it to a job interview and nailed it. Moderate sillage works for business settings without being overwhelming.
Solid fragrance that holds up better than most designer fragrances in the spice family. Performance is respectable at about six hours. Not groundbreaking but more reliable and nuanced than your typical department-store fragrances.
The labdanum comes through halfway through the wear and transforms this from fresh to warm. I've worn it in three different climates and it performs equally well. Completely unexpected for a 2015 release that still holds up.
This fragrance smells considerably more refined than its indie-brand origins would suggest. The sandalwood base has depth that lasts at least eight hours on my skin. Skip the designer dupes and grab this instead.
The aldehydes are pretty sharp on my skin and the moderate sillage means I can barely smell it after two hours despite reviews saying seven. Chemistry varies wildly and this was a miss for my skin.
Been wearing this for three years solid and it never gets boring. The geranium gives it a soft floral touch that balances the woody cedar notes perfectly. It's an investment that paid off.
Took a sample on a work trip thinking it was too light for travel but it lasted an entire fourteen-hour day without reapplication. Would absolutely recommend to anyone in a professional setting.
The scent itself is excellent but I wish it threw more. For office wear it's perfect, for an evening event it might disappear. Still love it though and wear it regularly.
My batch from 2016 still smells identical to my fresh bottle from this year. That consistency matters when you're building a signature scent. The coriander and pink pepper opening is always exactly what I expect.
One or two sprays is enough to get me through a full day at the office. The aldehydes open clean and the sandalwood finish is sophisticated. This is fragrance efficiency done right.
Really wanted to love this based on the reviews but the projection is barely noticeable on me and it fades to a whisper after four hours. Maybe my skin chemistry is off but this was a letdown.
Wore it to three different office parties this winter and it was a hit each time. The geranium keeps it approachable while the base notes add a sophisticated finishing touch. Expect people to ask what you're wearing.
The cistus adds an almost tea-like quality that I don't get from designer fragrances. Lasted through my entire Saturday morning routine plus a long afternoon meeting (about seven hours). Worth every penny at this price.
Where you'll get them: Frequent compliments in closed office environments, professional events, and one-on-one conversations where closeness matters.
Where you won't: Large open spaces like parties or outdoor venues where projection matters; the moderate throw won't carry far.
This fragrance's performance (longevity and projection) varies by skin type. Oily skin typically extends wear to 8+ hours; dry skin may see 5-6 hours. Sample if your skin normally mutes scents.
Pairs well with: Cedarwood or sandalwood-based colognes, light florals, unscented skin care
Avoid layering with: Heavy musk fragrances, gourmand scents, competing aldehydic or spice-forward perfumes
Blind-buying is risky; sample first to assess how your skin chemistry handles the aldehydes. If you've enjoyed other indie niche fragrances or similar spiced florals, this is a confident purchase. Consider your spray amount: two sprays typically lasts all day in office settings.
Fragrantica credits the composition of New Brand Forever to Forum. The brief reads as a clean floral-fruity for women, built around aldehyde lift, pink pepper, geranium-rose heart, and a soft sandalwood and cistus base.
New Brand Forever launched in 2015 as part of the house's women's lineup. It has stayed in the catalog because the floral-fruity profile keeps finding new wearers who want something pretty and clean rather than trendy and heavy.
Yes, New Brand Forever suits low-key first dates and quiet evenings where you want to smell put-together, not perfumed. The clean berry-rose pulse comes across as approachable, and the sandalwood drydown stays soft into the night.
New Brand Forever shares DNA with pink-pepper and rose florals you'd find at the mall counter, but it skips the candied berry sweetness. Think soft geranium-rose with a cedar dryness instead of a sugar-glazed fruit finish.
New Brand Forever holds a Fragrantica rating of 4.04 out of 5 from 186 votes, which is a solid score for a casual women's floral. Most reviewers praise its clean rose-berry character and easy daytime wearability.
Yes, New Brand Forever works well for women in their 20s and 30s who want something pretty but not childish. The pink pepper and geranium read youthful, while the sandalwood base keeps it from feeling like a teen body spray.
Spray New Brand Forever on the inner wrists, the side of the neck, and lightly across the chest under clothing. The pyramid leans soft, so skin contact helps the rose, geranium, and sandalwood develop instead of sitting only on fabric.
If you already wear a sweet pink berry floral, New Brand Forever still earns a slot because it stays drier and more powdery. The aldehyde and cedar pull it toward clean-skin territory, which sweet berry florals don't cover.
New Brand Forever performs best in cool spring, fall, and mild winter weather, with an optimal temperature window roughly 50 to 72°F. Above 88°F the aldehydes go sharp and the rose flattens, so summer afternoons are not its strongest moment.
New Brand Forever is a strong office choice because it projects clearly for about two hours, then drops to a clean skin-scent. Two sprays stay within arm's-length and won't crowd a meeting room or shared elevator.
New Brand Forever is an Eau de Parfum, which gives it roughly seven hours of wear and moderate projection in cool weather. The EDP strength is why the rose and sandalwood stay readable in the drydown instead of fading at the three-hour mark.
PerfumeM accepts returns on New Brand Forever within 30 days when the bottle is unused and in original condition. Orders ship from our Cypress, TX warehouse with tracking, so you can confirm authenticity before deciding to keep it.
Two to three sprays of New Brand Forever is the sweet spot for daytime, applied to pulse points like the inner wrists and the base of the neck. Four sprays starts to push the aldehyde top into a louder territory.
New Brand Forever smells like a clean berry-rose floral with a bright aldehyde fizz at the top. Most wearers read it as a sheer pink-pepper and geranium-rose pulse that softens into creamy sandalwood, polite rather than loud.
New Brand Forever earns close-range compliments more than across-the-room ones. The moderate sillage means coworkers and dates pick it up when they're near you, which is the typical compliment pattern for clean women's florals at this price tier.
New Brand Forever is positioned as a women's Eau de Parfum, anchored by geranium, rose-leaning floral character and a soft sandalwood base. A man comfortable in pretty florals can wear it, but the framing and pyramid lean feminine.
New Brand Forever reads as a cleaner, less sugary cousin of mainstream pink berry-rose designer florals. It uses pink pepper and geranium where many designer alternatives lean on heavy red fruits and patchouli, so Forever feels lighter and more office-friendly.
New Brand is a Brazilian fragrance house that builds accessible women's and men's scents, often inspired by mainstream designer styles. Forever sits in its floral-fruity women's line, aimed at clean everyday wear rather than a heavy statement.
New Brand Forever is a safe blind buy if you already enjoy clean pink-pepper and rose florals. It avoids polarizing notes like oud, heavy musk, or strong gourmands, so the risk of a hard skin rejection is low for women's-floral wearers.
Yes, New Brand Forever still tracks with current taste in 2026 because clean florals with pink pepper and soft sandalwood remain in style. It is not chasing the heavy gourmand or smoky-oud trend, which keeps it timeless rather than dated.
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