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Victoria's Secret So in Love Eau de Parfum for Women

Victoria's Secret So in Love Eau de Parfum for Women

Regular price $210.59 USD
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Home Women's PerfumeVictoria S Secret Victoria's Secret So in Lov...
eau-de-parfum
Victoria's Secret So in Love Eau de Parfum for Women
$210.59

A romantic rose-and-jasmine floral warmed by cognac and cedarwood.

A tender Moroccan rose floral for dates, evenings, and slow-burn romance.

The Scent

So in Love opens with Moroccan rose and jasmine, a soft floral pairing that reads sweet and feminine in the first thirty minutes without going powdery. The heart adds cognac and violet leaves, lending a warm boozy lift and a green dewy edge that keeps the rose from turning syrupy. After four hours it settles into cedarwood and ylang-ylang, a creamy woody finish that hugs close to skin and lingers through the evening.

Notes

Top · 0 to 30 min
Moroccan Rose
Jasmine
Heart · 30 min to 3 hr
Cognac
Violet Leaves
Base · 3 hr and beyond
Cedarwood
Ylang-Ylang

Performance

Longevity 7h
Sillage moderate
Projection average

Seasonal Performance · Ambient Temperature

25°F 55°F optimal 31–58°F 75°F 75°F+

Hits its stride in cool to cold weather between 31 and 58°F.

Time of Day

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Built for evening wear from 18:00 to 23:00, projecting best after sunset.

When to Wear

Wear it for
  • Date nights and slow dinners
  • Anniversary or Valentine's evenings
  • Formal events and cocktail receptions
  • Cool-weather office wear at conservative spray counts
  • Quiet romantic evenings at home
Skip it for
  • ×Hot humid summer afternoons where the cognac turns heavy
  • ×Athletic or gym settings
  • ×Sterile professional environments that reject sweet florals

About the Brand

Victoria's Secret launched in 1977 as a lingerie brand and built its fragrance line in the 1990s and 2000s around accessible feminine scents tied to its runway shows and Angels marketing. So in Love arrived in 2005 as part of the Sexy Little Things and Garden eras, leaning into a rose-centered romantic floral aimed at gift-giving and date-night wear rather than the brand's fruitier body-spray staples.

Community Pulse

PerfumeM Editorial Notes

Our take · expert review

4.2

★★★★☆

Overall rating

  • Longevity 4.3/5
  • Sillage 3.4/5
  • Value 4.1/5

So in Love earns loyalty from repeat buyers who want a feminine floral that works in professional settings. The rose and jasmine opening is what draws people in, but it's the cognac middle note that keeps them. It adds a sophistication and subtle sweetness that prevents the fragrance from feeling young or generic. People wear this several times a week specifically because it doesn't announce itself loudly.

The biggest dividing point is whether you love or hate the linearity. Some customers appreciate that the scent stays consistent from the first spray through the dry-down, making it predictable and easy to layer or reapply. Others find this sameness boring, wishing the fragrance opened bright and then shifted more dramatically through the cedarwood base. The modest sillage splits opinions similarly, with some finding it intimate and others finding it disappointing.

If you're new to florals, this is a smart entry point. The cognac prevents it from being a straight rose perfume, and the cedarwood adds stability so it doesn't smell like perfume-y perfume. Most reviewers suggest sampling first if you prefer fragrances with room-filling projection, since this is a close-to-skin wearer. Layering with the matching lotion noticeably improves both longevity and sillage.

Warmer seasons are when this really shines, and the floral feels lighter and more natural in heat. It works for day occasions like office, coffee, and errands more than evening events, though some wear it successfully on casual dates. Cool weather doesn't hurt it, but many customers specifically buy it as a spring and summer rotation fragrance, pulling it out as temperatures climb.

Where it shines

Customers consistently praise the longevity and the rose-jasmine-cognac balance. Most love how refined and office-appropriate it is without smelling generic. The value proposition gets frequent mentions, with people feeling they're getting department-store quality at a drugstore price.

Considerations

The main tradeoff is sillage. This stays close to skin, which some find intimate while others wish it projected more. A few note that the scent feels linear from opening through dry-down, lacking the evolution they expect at this price point.

Key highlights

Great longevityOffice-friendlyRose and cognac balanceModest sillageGood valueStays close to skin

Customer Reviews

4.6

★★★★★

11 reviews

  • 5 ★ 8
  • 4 ★ 2
  • 3 ★ 1
  • 2 ★ 0
  • 1 ★ 0
Reviews (11)
Verified Purchase
2 mo ago
Recommended

Perfect for everyday wear

This fragrance has been my go-to for the past four months. The rose and jasmine combo is refined without being overpowering, and the cognac and cedarwood base keep it grounded. Lasts a solid seven hours on my skin, which is impressive for an EDP at this price.

Helpful? |
A
alyssa_loves_florals
Verified Purchase
1 mo ago
Recommended

Gets compliments at work

I was skeptical about Victoria's Secret fragrances until I tried this. The opening is bright and rosy, then it settles into a soft floral with a hint of warmth. I wear it to the office almost every day and always get asked what I'm wearing.

Helpful? |
J
Jennifer M.
Verified Purchase
3 weeks ago
Recommended

The cognac makes it special

What sets this apart from other rose fragrances is that cognac in the heart. It adds a subtle boozy sweetness that keeps the fragrance from being too girly. The cedarwood base prevents it from turning sickly sweet as it dries down.

Helpful? |
R
rosepetal_k
Verified Purchase
6 days ago
Recommended

Layers beautifully

I layer this with the matching lotion and the performance really shines. Eight hours with decent projection when layered. The violet leaves give it a slightly powdery undertone that works well with almost any outfit.

Helpful? |
B
Brandon K.
Verified Purchase
2 weeks ago
Recommended

Good but not groundbreaking

It smells nice and lasts well, but it's fairly linear. The opening, heart, and drydown are all similar in character, so there isn't much of a development story. The sillage is closer to skin than I'd like for the price.

Helpful? |
F
fragsnoob_j
Verified Purchase
5 days ago
Recommended

My go-to date night fragrance

Wearing this makes me feel elegant and put-together. The floral is feminine but the cognac adds maturity. I've worn it for dinner dates and it gets noticed without being loud. Definitely recommend for evening events.

Helpful? |
T
Tara P.
3 weeks ago
Recommended

Reminds me of Mon Guerlain but cheaper

My friend has Mon Guerlain and this shares a similar almond-like sweetness, though So in Love is more floral-focused. I bought a full bottle instead of the Guerlain because this performs almost as well and costs half the price.

Helpful? |
V
valueseeker_m
Verified Purchase
1 mo ago
Recommended

Solid performance, modest sillage

The longevity is impressive, I still catch this on my wrist at hour 6.5. My only complaint is that it stays very close to the skin. If you prefer intimate fragrances or plan to layer, this is perfect. Just don't expect projection across a room.

Helpful? |
M
Monica T.
Verified Purchase
10 days ago
Recommended

Worth every penny

For the price, you can't beat the quality. The ingredients smell expensive, real rose, real jasmine, none of that synthetic iso e super overdose you get in cheaper florals. This punches way above its weight class.

Helpful? |
Q
qualitywatch_f
Verified Purchase
4 weeks ago

Too sweet for everyday

I wanted to love this because the opening is beautiful and I adore jasmine. But the cognac sweetness in the heart gets cloying after an hour. By the third hour, all I smell is cedarwood and a vanilla-like note. Probably better for people who love gourmand florals.

Helpful? |
D
Derek S.
Verified Purchase
1 week ago
Recommended

Summer and spring staple

I save this for warmer months because it feels light and fresh yet sophisticated. The cool jasmine and violet leaves balance nicely with the warmth of the cognac and cedarwood. Two sprays is all I need, so a bottle easily lasts a season.

Helpful? |
S
seasonalsuzie
...

Should You Buy?

Yes, if
  • You love rose and jasmine as main characters
  • Office fragrance that lasts is your priority
  • You prefer close-to-skin sillage
  • You want great quality under budget
Skip, if
  • ×You need room-filling projection
  • ×You find floral fragrances too sweet
  • ×You want obvious scent evolution
Compliments map

Where you'll get them: You get compliments in close interactions, office settings, and evening dates where people lean in.

Where you won't: You won't get compliments in crowded rooms or open-air spaces where sillage matters.

Skin chemistry

May read sweeter or more peach-like on warm skin. Cool skin tones may find it stays more balanced between the rose and cedarwood.

Layering guide

Pairs well with: Matching body lotion, vanilla fragrances, other rose-based scents, cashmere musk fragrances

Avoid layering with: Heavy florals with similar projection, spicy or incense-heavy fragrances, anything powdery that amplifies the violet leaves

First-time buyer advice

Start with a small bottle or sample since sillage is a key deciding factor. The rose and cognac are the stars. If those notes appeal to you, there's a strong chance you'll reach for this regularly.

Common Questions

What year did So in Love by Victoria's Secret launch?

So in Love launched in 2005 as part of Victoria's Secret's push to expand beyond body sprays into eau de parfum concentration. The rose-cognac composition placed it alongside the brand's romantic-evening line rather than the fruity Angel-themed scents released around the same window.

Does So in Love need a specific season or temperature?

So in Love performs best in fall and winter between 45 and 68 degrees Fahrenheit, where the cognac and cedarwood stay warm without turning cloying. It can work on cool spring evenings, but hot humid summer days flatten the rose and overheat the boozy heart.

Is So in Love a good signature scent or just an occasional fragrance?

So in Love works best as an occasional fragrance for dates, evenings, and cooler months rather than an all-purpose signature. Its romantic rose-cognac character is too specific for daily rotation, but it shines when the occasion calls for something tender and feminine.

Can someone in their 20s pull off So in Love by Victoria's Secret?

Yes, So in Love works well for women in their 20s, especially for dates and going-out occasions. The rose-cognac profile reads young-romantic rather than mature, and the moderate projection keeps it from feeling overdone at bars, restaurants, or small gatherings.

Is So in Love worth a blind buy without testing first?

So in Love is a reasonable blind buy if you already enjoy rose-forward feminine fragrances and want one for dates or evenings. If you have never worn a cognac or boozy floral before, a sample or decant is safer because the warmth grows on skin over the first hour.

What does Victoria's Secret So in Love actually smell like?

Victoria's Secret So in Love smells like a soft, romantic Moroccan rose lifted by jasmine, warmed by a splash of cognac, and finished with creamy cedarwood and ylang-ylang. Most wearers describe it as feminine, slightly boozy, and date-ready rather than fruity or sugary.

Is So in Love a women's, men's, or unisex fragrance?

So in Love is marketed and composed as a women's fragrance, with a rose-jasmine top and cognac heart that read distinctly feminine. The cedarwood base gives it some structure, but it's not framed as unisex by Victoria's Secret or worn that way by most buyers.

How can I tell a real bottle of So in Love from a fake?

Authentic So in Love bottles carry the Victoria's Secret logo etched cleanly on the glass, a heavy weighted base, and a batch code on the bottom. PerfumeM sources So in Love through verified channels and inspects every bottle before it ships from our Cypress, TX warehouse.

Why did So in Love become one of Victoria's Secret's most loved scents?

So in Love built a following because it delivered a grown-up romantic rose at an accessible price point in 2005, a slot most designer brands had abandoned for fruity-floral launches. Loyal wearers return to it for anniversaries, weddings, and date nights where its warmth feels intentional.

Is So in Love still popular in the fragrance community in 2026?

So in Love still has a steady following on Reddit r/fragrance and Fragrantica, especially among women who wore it in their teens and now buy it for nostalgia plus date nights. It does not chase trends, which keeps it relevant rather than overexposed.

Does Victoria's Secret So in Love work for office wear?

So in Love can work in a cool-weather office at one to two sprays, where the rose and cedarwood stay close to skin. Skip it for warm-weather office days or formal corporate settings where the cognac warmth may read too personal for shared meeting rooms.

Victoria's Secret So in Love vs Bombshell, which suits date nights better?

So in Love is the better date-night pick because its Moroccan rose and cognac heart skews romantic and intimate, while Bombshell is a louder fruity-floral built for daytime projection. So in Love sits closer to skin and rewards close conversation rather than crowded rooms.

How is So in Love different from Victoria's Secret Heavenly?

Heavenly is a clean musk-and-vanilla skin scent built around white musk and peach, while So in Love is a deeper rose floral with cognac warmth. Heavenly reads soft and laundered, So in Love reads dressed-up and romantic, especially after the first hour.

Has Victoria's Secret So in Love been reformulated?

So in Love launched in 2005 and Victoria's Secret has not publicly documented a reformulation, though packaging and bottle design have changed over the years. Current bottles smell close to the original profile, though longtime wearers report the cognac note feels slightly softer in newer production runs.

How do people typically react to So in Love on a date?

Reactions to So in Love on dates skew warm, with most wearers reporting close-range compliments rather than across-the-room reactions. The cognac and rose heart reads intimate, so the fragrance rewards hugs, hand-holding, and quiet conversation more than crowded social settings.

Out of Victoria's Secret's catalog, is So in Love the one to start with?

So in Love is a strong starting point if you want a feminine evening scent from Victoria's Secret. Beginners drawn to softer, cleaner profiles often start with Heavenly instead, while those who want louder fruity projection pick Bombshell first.

Where should I spray So in Love for best projection?

Spray So in Love on the inner wrists, the base of the throat, and behind the ears for balanced projection without overload. Avoid spraying directly onto clothing because the cognac note can leave faint residue on light-colored silk and satin fabrics.

How many sprays of So in Love is the right amount?

Two to three sprays of So in Love is the sweet spot for most wearers, applied to pulse points like the inner wrists and the base of the neck. Four or more sprays push the cognac and rose into heavy territory, which can feel overdressed in close conversation.

Is So in Love similar to Yves Rocher Rose Absolue or other rose perfumes?

So in Love is sweeter and warmer than most pure rose soliflores like Yves Rocher Rose Absolue because of the cognac and ylang-ylang. If you want a single-note rose, this is not it. If you want rose blended into a feminine evening scent, it fits well.

What concentration is Victoria's Secret So in Love?

So in Love is sold as an Eau de Parfum, which typically carries 15 to 20 percent fragrance oil. That concentration explains why two to three sprays last around seven hours on most skin types, with the cedarwood and ylang-ylang base lingering closest to skin.

Have a question we haven't answered? Email info@perfumem.com and we'll add it here.

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30-day returns
on sealed bottles
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